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Derik Parkinson

Marketing Strategist | Team Building | Professional Development

Provide value.

Define, measure, adjust.

My passion is team development, training, and helping companies build their brand online. With over nine years of experience in digital marketing, I have a broad skill set and a deep understanding of how to produce measurable marketing strategies that work.

Diversification is key. A strategic combination of SEO, organic social media, paid media, partnerships, and events (when applicable) is paramount to effectively communicating your message to current and potential clients.

Setting goals and defining KPIs before launch is vital to successful marketing campaigns and making proper adjustments and improvements for the future. Data needs to be the deciding factor, not egos and feelings.

Skills

  • B2B, B2C, & E-Commerce Marketing

  • Marketing Strategy

  • Content Distribution

  • Marketing Analysis

  • Organic Social Media

  • Paid Media

  • SEO

  • Content Creation

  • Podcasting

  • Audio/Video Editing

  • Copywriting

  • Google Analytics

  • Team Building

  • Training/Mentoring

  • Communication

Professional Recommendations

Erika Ross | VP of Client Services @ NPAccel

“Derik was one of the best social managers I’ve ever worked with. He has great attention to detail and really knows his stuff! I trusted his expertise for my clients and we saw great results when they took his advice. He worked hard and built trust with clients very quickly. Derik also came up with great strategies that were outside the box and understood what it took to get results, always improving to be better to surpass our goals.

I learned a lot from Derik and his social ads knowledge and I know a lot of other people have as well. One of the best social ads mangers out there!”

Paul Wicker | Co-Founder @ A New Thang

“Derik was our main point of contact at Oozle Media and over time we began to rely on him for his ideas, product feedback and strategic input. He deeply understands the paid social world and is one of the rare folks that can consistently squeeze ROI out of LinkedIn ads. His presentation content was high quality and full of useful analysis and I'd recommend him in a second!”

Connect with me on social