I'm a father of 3, passionate about the outdoors and photography. I fell into marketing in 2013 by chance and quickly fell in love with the balance of creativity and analytics the industry demands. Understanding what drives people to make decisions is paramount to creating a strong marketing message and building a great team.

Standing out amongst competitors, both direct and indirect, becomes increasingly challenging each year. Ever-evolving technology and ever-shortening attention spans continue to create an uphill battle for businesses everywhere.

You might talk about your organization's roots, your team, accolades, and reviews, but with over 1.5 billion websites, how can you truly stand out?

In my experience, this is where many organizations need to catch up. Pay attention to the audience at each stage, the platforms you're using, the timing of your message, and the value you're providing. Each piece of content you have has a lot of potential for strategy. Combining them, breaking them up into shorter pieces, and changing the medium are keys to delivering the right message in the right place at the right time.